TechPar Group (TPG)

“While many marketers appreciate the logic and value behind best practices, few boast of a solid track record in executing an integrated market penetration and sales acceleration solution that optimizes the ROI on their enterprise investments.”

Next-Generation Solutions for B2B Market Penetration and Sales Acceleration: Montgomery Research, 2006

Are you looking to penetrate the North American Market?

Have you been successful in other parts of the world but are falling short in the US?

Have you launched your solution in the US market but stalled after early success?

TechPar Group has the answer: A SWAT team of focused and experienced professionals with the relationships and selling skills to insure successful market penetration.

Executives managing off-shore technology firms, both large and small, are continually challenged to successfully generate demand for their products and services in the US market. Because of its size and complexity, the US market presents marketing and selling challenges that are markedly different from other parts of the world.

Will the same products that sold abroad sell in the US? Do they require new features or functions to be successful in the US? How should you launch in the US market: big splash or modest beachhead? How do you attract the best possible talent to represent your organization? How do you develop the necessary contacts to make an impact quickly and efficiently? Should you take a horizontal or vertical industry approach? Should you consider acquiring a competitive or complementary company that is already established in the US market?

Managers whose organizations have entered the US market for the first time have faced these issues and made decisions and implemented them with varying degrees of success. Sometimes the issue is personnel. Other times the challenge is making the right contacts. In many situations selling messages have not been properly adapted to the US market. The real challenge is to balance the budget for effort against all of the costs involved in doing things the right way.

The TechPar Group (TPG) has developed a service offering that we call the Green Team. Our Green Team approach is designed specifically to assist senior executives of technology firms to meet these challenges. The basic idea is to use our experience, relationships and know-how to assist you in penetrating the US market. We use our other “color’ teams, Grey Teams and Blue Teams, to develop new ideas and test them with actual executive buyers. We utilize our rich network of contacts and relationships to get you the exposure you need to be successful. Most importantly, we can save you money during the early phase of your growth in US market by balancing the need to hire personnel with the use of experienced TPG resources. In short, our Green Team will get you “up to speed” quickly and cost-effectively.

TechPar Group’s Green Team program helps you penetrate the “green fields” of US opportunity by working with you and your team to develop a Penetration Plan. Then we augment your team with experienced Marketing, Sales, and Product Management professionals depending on the specifics of the Penetration Plan. We utilize Grey Teams and Blue Teams as needed to accelerate the process and limit costs. Typically, we work with you over a period of a year against clearly identified goals and measurable success criteria. We take care of the big issues and the small ones including:

Determination of distribution channels
Developing the messaging for the trade and consumers
Assisting in the creation of ad and PR plans in conjunction with our alliance partners
Creating Sales literature and collateral material (business cards, rate cars, price lists, etc.)
Selecting and participating in trade shows

TechPar Group uses a well-defined but flexible methodology which includes:

Carefully selecting TPG resources for the relevance of their knowledge and experience, and insisting that you do the same with your people.
Requiring that the Green Team become integrated into your organization so that we all work collaboratively towards defined goals.
Instilling a teamwork ethic and insisting that egos be left at the door.
Using Grey Teams and Blue Teams to develop new and innovative ideas and reliably test them.
Putting our rolodex to work identifying targets and getting you in front of the right people as efficiently as possible.

The TechPar Group Green Team process delivers the following benefits:

Efficient and successful penetration of the North American market.
Exposure to decision makers in the field that can accelerate your success.
Effective deployment of a highly skilled team that will collaborate with you in creating your North American organization.

TechPar Group’s professionals will work closely with you and your team to understand your critical challenges in penetrating the US market. We will work with you to identify responsive new ideas and to obtain reliable answers to the questions around successful launches. Our goal goes beyond just the Green Team process of initial market penetration. It is to establish a long-term relationship with you – one that provides guidance and support beyond our initial engagement. It is this special commitment and unique capability that sets TPG apart from other advisors.